Why Outbound Sales Campaigns Struggle: The Data Behind Failure
Most outbound sales campaigns falter before they begin—not because of a lack of effort, but because teams rely on intuition instead of data. The real pitfalls: inaccurate ICP targeting, ineffective qualification, generic outreach, weak pipeline optimization, and missing buyer intent signals. The B2B Sales Discovery Framework solves these by combining evidence-based targeting, consultative discovery questions, an
